At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?”
This June I was pleased to be invited to speak at a meeting of the Calgary Community Investment Council. When I first attended a meeting of the CCIC the membership was small but growing as the value of community investment was realized. Thanks to those pioneers the organization has grown to well over 100 strong. There is a shift occurring in the world of community investment. CI now means co-creating for social and business value.
I am pleased to share with you my recent speech from the Women’s Executive Network Leading Edge Corporate Social Responsibility. “These days brand is king. Companies want to improve their image as good corporate citizens in both the marketplace and in the community. For this to ring true they need to do a lot more than talk the talk.”Leading Edge Corporate Social Responsibility is the title of the session today. So what does this mean and how can you embrace the new thinking and practices to power increased results for your company and society.
Companies today have so much going on and it can be difficult for community investment programs to get the attention and engagement they deserve. It’s a common concern we hear from our clients, especially if a CI program is viewed as peripheral to the core business. I am a passionate advocate for the need for nonprofits to strategically build and manage their brands.