Books by JS Daw

What Corporations Can Learn from Great Non-profit Brands

Spotting an exceptional brand is easy, but building one is one of the most important challenges every organization faces. So how do you build a brand that breaks through? And is there a difference from one sector or industry to the next?  That was the challenge that I was presented when approached to write a chapter for the internationally published book “The Brand Challenge”.  My biggest takeaway - business can learn a lot from great non-profits! 

Cause Marketing for Nonprofits

Cause marketing is the new corporate-nonprofit engagement, a nonprofit mission-based fundraising and marketing tool, and a growing corporate marketing and social responsibility discipline. Today, almost $2 billion is spent on cause marketing in North American and it provides over $6 billion of marketing support for causes annually. And it’s growing – over 65% in the past three years!