By Kristina Roberts
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Creating shared value is not a theory. It is a proven model that is being applied by leading organizations around the world, and providing them with opportunities to create new business value by addressing social and environmental issues. Organizations are embracing this idea and creating specific staff positions dedicated to catalyzing social innovation inside and outside the company. This new role for business is not just ‘giving back’ to the community; it is setting social goals and working to achieve these goals. Ultimately, social goals will stand beside environmental goals and financial goals as the expectation of business to contribute to societal issues continues to accelerate.How can you learn more about this new approach? On February 13 and 14, “The Next-Gen Corporate Social Responsibility & Shared Value Forum” will be held in Calgary. This conference will inspire, connect, and empower a community of leaders to create a better world through the positive power of business.Creating Shared Value 101 with Jocelyne Daw & FSGWe are proud to announce that Jocelyne Daw, our Founder & CEO, will be co-presenting a “Creating Shared Value 101” workshop February 14 at the Forum. As a certified Shared Value Affiliate, Jocelyne will be co-presenting the workshop with Chad Bolick, Associate Director of Partnerships of the Shared Value Initiative. The workshop will focus on the “how” of creating shared value. It will outline the shared value strategy framework, showcase tangible case studies and give participants practical tools and tactics to design and advance their own shared value initiatives.The Largest CSR Gathering in Calgary’s HistoryThe “Creating Shared Value 101” workshop is part of “The Next-Gen Corporate Social Responsibility & Shared Value Forum”, which has been produced by Junewarren-Nickles Energy group; Foreign Affairs Trade and Development Canada; and Export Development Canada. The conference will bring together the top leaders of today and tomorrow to advance leadership conversations around corporate social responsibility (CSR) and shared value. The conference will include a keynote speech from renowned Harvard Business Professor Michael Porter, who will be revealing the some of the findings from the shared value in the extraction sector research. Click here for more information.Announcing “Creating Shared Value” Training SessionsIf you’re not able to attend the workshop or want a deeper understanding of the Shared Value concept, JS Daw & Associates has also launched half day and full day customized training sessions “Creating Shared Value”. The sessions provide an overview of the principles and practices of creating shared value and are designed to build a deeper understanding of this new and innovative approach to corporate-community engagement. Case studies are explored to assist participants in designing their own a shared value strategies and initiatives. For more information click here or call 403-244-3779.Shared value is here to stay. Come learn about how your organization can benefit!