By Kristina Roberts
Blackbaud has just released a report on the “Next Generation of American Giving” that you should check out! Although the stats in the report are American, these trends are relevant across Canada as well.Some of the stand-out findings that nonprofits (and especially fundraisers) should pay attention to include:
69% of giving is coming from individuals over the age of 50
Half of donors engage with causes in other ways than just making donations
Generation Y (Millennials) are the most likely to demand accountability and transparency from nonprofits
All generations give using multiple channels, but the ideal communication mix differs with each generation
The nifty infographic below displays more of these interesting and important statistics. Click here to see the interactive version of the infographic.