A good friend of ours, Phil Preston from The Collaborative Advantage recently published an excellent free e-book on the basics of shared value. It's great for a quick refresher on the concept or to share with people unfamiliar with shared value. Follow the link at the bottom of this page to head over to his website and download your free copy.Regardless of the type of organisation you work with, shared value can help you achieve your goals. In this e-book you’ll find out:
What shared value is (and isn’t)
How it’s different from philanthropy and CSR
How it works in practice via examples
The mindset needed to create shared value
A process you can follow
How it helps business, non-profits, government and you!