By Rachel Adrian
Changing human behavior is an incredibly strenuous process that can potentially have immense long-term benefits for society. 50 years ago who would’ve thought that smoking would someday be seen as detrimental to one’s health or that driving without a seat belt could land you a huge fine?Cause marketing initiatives often work to encourage positive alternatives to negative behaviors. For behavior change initiatives to be successful, it is important to make the transition as fun as possible as well as highlight reasonable, positive alternatives to the current activity. [INFOGRAPHIC]
We made the following infographic to illustrate some of the processes we use at JS Daw & Associates when working towards societal behavior change with our clients.