Big Brothers

A "Big Shout Out" to Big Brothers, Big Sisters

A big shout out to all my friends at Big Brothers & Big Sisters, Canada (BBBSC) for their exiting new brand engagement initiative "The Big Shout Out." This idea is a great example of how to bring a brand to life, and more importantly how to use it to engage and build a community of brand advocates and champions. Any organization can learn from this dynamic example of creating a brand experience that is relevant and meaningful to its current and potential supporters.