Brands and volunteers

Using Your Brand to Create a Movement

The long-term success of any community initiative (nonprofit or corporate!) depends on a critical mass of like-minded people—supporters who feel a sense of connection and are inspired by the organization’s mission and values.  To breakthrough an organization cannot be all things to all people. So instead, it spends time making sure that it is offering the right things to the right people.

Volunteers Drive Breakthrough Nonprofits Brands

This June I was pleased to be the  keynote speaker at Volunteer Calgary’s 2011 Annual General Meeting.    Volunteer Calgary is one of North America’s outstanding volunteer centres with a history that dates back over 50 years.   Volunteers are a central element in building a breakthrough nonprofit brand.“The Value of One … The Power of Many” is at the heart of Volunteer Calgary’s brand.