The 11 NGOs are recognized leaders in their field, respected by their peers and experts, and celebrated through awards, extensive media coverage, and/or inclusion in leading indices. They have built and lived their brand in ways that have enabled long-term relationships with corporate, government, and media partners; secured passionate, ongoing commitments from people who have adopted the cause as their own and recruited others to join in; used their brand platform to generate revenue beyond philanthropic gifts; and achieved significant social impact that is constantly propelling their organizations forward.