branding benefits

Seven Benefits of Breakthrough Branding

Last month, we explored when and why to rebrand.  A revitalized brand  provides focus, differentiates an organization and helps them to stand out in a crowded marketplace.  What other benefits can an organization expect from a strategically developed and managed brand?   Here is my top seven benefits list:1. Drives direction and higher performance: A breakthrough brand articulates its mission in a way that is focused and relevant for the times.