Cause Marketing Lessons

How “Fruit & Fiber” Cereal Changed My Life: My Cause Marketing Story

Recently I was asked, what book changed my life? I’m a reader, and a large number of books have influenced my thinking.  But a single book alone hasn’t changed my life.   Instead, it was reading Filthy Rich and Other Nonprofit Fantasies and the resulting cause marketing experience that did. This is the story of that transformation and what I learned along the way.