cause marketing

Experts Weigh in on the Future of Business Giving

Business giving is changing and nothing reflects this more than how they interact with charity. So how exactly is it changing and how can you ensure you're prepared for the road ahead? To answer that question, Joe Waters from Selfish Giving asked 26 experts to share their insights into this rapidly changing landscape. Here's what they had to say:

Cause Marketing versus Sponsorship - What’s the difference?

At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?”

Partnership Series: Cause Marketing versus Sponsorship – What’s the difference?

At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length. This is the beginning of a 4-part series that looks at different types of partnerships and the emerging profession of Partnership Brokering.

Cause Talk Radio Interview

It was a privilege to join cause gurus Joe Waters of Selfish Giving and Megan Strand of Cause Marketing Forum on Cause Talk Radio on Philanthropy Day.  I am pleased to share the interview as I explore with Joe and Megan how the cause movement has grown in Canada.   I  identify key cause trends, including more partnerships among nonprofits and the hot new area of employee engagement.Joe's dubbed me the Canadian Cause Queen - Queen of snow, cold and cause!

How “Fruit & Fiber” Cereal Changed My Life: My Cause Marketing Story

Recently I was asked, what book changed my life? I’m a reader, and a large number of books have influenced my thinking.  But a single book alone hasn’t changed my life.   Instead, it was reading Filthy Rich and Other Nonprofit Fantasies and the resulting cause marketing experience that did. This is the story of that transformation and what I learned along the way.