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"Valuable, but not for obvious reasons” by Benjamin T. Mohler, “Giving Three” (5 out of 5 stars)If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read. Read more …“Attaining a Worthy Goal” by Steven P. Miller (5 out of 5 stars )Through the use of case studies that take these variations into account, explication of their seven principles and adhering to a system of analysis for those who are in three different stages of brand work (Base, Build and Breakthrough), Jocelyne Daw and Carol Cone have achieved a worthy goal. Read more ...