Our world is changing. Society is shifting. We are moving forward. Thanks to globalization, new media technologies, generational shifts and the urgent community issues we face, working in community has undergone more evolution in the past five years than in the past thirty .Our new society will be characterized by scarcity, complexity, speed AND growing creativity, innovation and participation.
Infographic Maps Growing Trend in Employee Volunteer Programs
Employee volunteering is a hot topic followed by JS Daw & Associates. We’re seeing more and more Canadian businesses encouraging their employees to volunteer regularly. What does this look like? This original infographic from JS Daw & Associates provides some interesting Canadian stats and insights about this growing trend.
A "Big Shout Out" to Big Brothers, Big Sisters
A big shout out to all my friends at Big Brothers & Big Sisters, Canada (BBBSC) for their exiting new brand engagement initiative "The Big Shout Out." This idea is a great example of how to bring a brand to life, and more importantly how to use it to engage and build a community of brand advocates and champions. Any organization can learn from this dynamic example of creating a brand experience that is relevant and meaningful to its current and potential supporters.
Using Your Brand to Create a Movement
The long-term success of any community initiative (nonprofit or corporate!) depends on a critical mass of like-minded people—supporters who feel a sense of connection and are inspired by the organization’s mission and values. To breakthrough an organization cannot be all things to all people. So instead, it spends time making sure that it is offering the right things to the right people.
Volunteers Drive Breakthrough Nonprofits Brands
This June I was pleased to be the keynote speaker at Volunteer Calgary’s 2011 Annual General Meeting. Volunteer Calgary is one of North America’s outstanding volunteer centres with a history that dates back over 50 years. Volunteers are a central element in building a breakthrough nonprofit brand.“The Value of One … The Power of Many” is at the heart of Volunteer Calgary’s brand.