sponsorship

Cause Marketing versus Sponsorship - What’s the difference?

At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?”

Partnership Series: Cause Marketing versus Sponsorship – What’s the difference?

At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length. This is the beginning of a 4-part series that looks at different types of partnerships and the emerging profession of Partnership Brokering.