Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than solely throwing money at a cause, companies are taking a stand and educating the public about underlying social issues. Advocacy and educational campaigns add authenticity and a personal connection to community investment initiatives. Social purpose marketing isn’t just about doing good for the community, it has also been shown to have unique business benefits.
The Future of Cause Marketing
Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the nonprofit sector. With the rise of online shopping, and many retailers closing up physical stores, the popular point-of-sale requests are becoming less viable. Fortunately, even with all of these changes, there are still ways to get customers involved and create a successful campaigns that support organizations both in raising money and awareness.
Experts Weigh in on the Future of Business Giving
Business giving is changing and nothing reflects this more than how they interact with charity. So how exactly is it changing and how can you ensure you're prepared for the road ahead? To answer that question, Joe Waters from Selfish Giving asked 26 experts to share their insights into this rapidly changing landscape. Here's what they had to say:
A Guide for Business: Engaging with the SDGs
The Sustainable Development Goals are a clear call for all sectors to get involved and momentum is building across all sectors. The SDGs heralds a significant change from the earlier UN Millennium Goals. Today, Business is expected to be a critical partner in accomplishing the goals along side non-profits and government. So are they ready?
Partnerships at the Heart of the UN Sustainable Development Goals
The 17th Sustainable Development Goal stands out as different from all the others. While the other goals focus on tangible improvements to quality of life around the world, the 17th is the means, the “how” to accomplish the other goals. By highlighting partnerships as the 17th Sustainable Development Goal, and the United Nations has made a call to action for multi-stakeholder collaboration.
Sustainable Development Goals: Why Should You Care?
The Sustainable Development Goals (SDGs) were developed through the United Nations in September of 2015 as a means to end poverty, protect the planet and ensure prosperity for all. Each goal has specific targets lined out with an ultimate goal of completion by 2030. A year has already passed and the goals are gaining momentum.
What is Shared Value & How Does it Help Me?
A good friend of ours, Phil Preston from The Collaborative Advantage recently published an excellent free e-book on the basics of shared value. It's great for a quick refresher on the concept or to share with people unfamiliar with shared value. Follow the link at the bottom of this page to head over to his website and download your free copy.Regardless of the type of organisation you work with, shared value can help you achieve your goals. In this e-book you’ll find out:
Purpose: Maximizing Millennial Engagement
Today there are more millennials in the workplace than another demographic group. This generation has grown up in a very different reality than those of the past and it is critical that businesses go beyond the usual approaches to engage them. How can they be engaged to maximize their potential?1. Purpose:Millennials, more so than any other generation rank having a sense of purpose in their workplace as important to them.
Innovation: The Power and Truth About Collaboration
This week we are pleased to have a guest blog from UK-based Julie Drybrough of fuchsiablue. She highlights the power of collaboration for outcomes bigger than any one organization could achieve on their own. Done well, it enables innovation, creates greater value and strengthens commitments from a broader range of people and organizations.
2017 Trend: Innovation & How Canada Put Donald Trump on Ice
Friday January 20th was the inauguration of Donald Trump as the 45th President of the United States. Many greet the ceremony with concern about what his leadership will bring over the next four years. But the comments Bill Gates made after his meeting with Trump in late 2016 provide a ray of hope. Gates stated, “President-elect Donald Trump has an opportunity to establish American leadership through innovation.”"A lot of his message”