Partnerships

Cause Marketing versus Sponsorship - What’s the difference?

At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?”

Principles, Not Playbooks Drive Partnerships

Multi-stakeholder partnerships are more and more seen as a key way to tackle the complicated and complex challenges we face as a society. I am a great champion of the power of partnership and believe that they can really make a significant difference. However, too many collaborations jump head first into the partnership without considering the complicated mechanics of 'how' to successfully partner.

Reflections from the Partnership Brokers Community of Practice

At the end of June I attended the global Partnership Brokers Association’s weeklong Community of Practice. Almost 20 Partnership Broker practitioner trainers from around the world gathered to study and reflect on how to strengthen the partnership process through the emerging profession of Partnership Brokers. The Community of Practice meeting involves sharing new ideas, evolving the training material and learning from thought-provoking discussion. Here are three highlights from the week:

Five Reasons to Sign Up For Partnership Brokers Training this Fall!

If you want to travel fast, travel alone. If you want to travel far, travel together”African Proverb It can be said that partnering creates a whole that is significantly greater than the sum of the individual parts, and in the process builds greater value than any one partner could achieve on their own. But what does it take to make a partnership successful? What makes some partnership successful and others not?

Partnership Brokers – Training for Stronger Partnerships

In a couple of weeks I leave for London, UK and Wales for the global Partnership Brokers Association’s weeklong Community of Practice. Leading partnership practitioners from around the world gather to study and reflect on how to strengthen the partnership process through the emerging profession of Partnership Brokers. Partnering is critical if we are to create more inclusive and sustainable communities.

2016: The Year of Social Innovation Action

Just before Christmas I had the pleasure of meeting with a student studying social innovation.   Social innovation is a hot topic and our discussion was wide-ranging as we shared insights and ideas. We agreed that social innovation was relevant to all sectors – from nonprofit to business to government. But one issue puzzled us both. While there were lots of social innovation activities – labs, meet-ups, hackathons, networking, conferences, social innovation spaces, research and dialogue – what seemed to be missing was widespread action.

Reflections From 2 Partnership Brokers Association Courses!

If you want to travel fast, travel alone. If you want to travel far, travel together”–African Proverb It can be said that partnering creates a whole that is significantly greater than the sum of the individual parts, and in the process builds greater value than any one partner could achieve on their own. But what does it take to make a partnership successful?

Profits + Purpose: Trico Homes - A Calgary Success Story

Is it possible for a company to achieve a social purpose while also delivering solid profits? Forward-looking organizations are already focusing on how to balance profit and purpose. Calgary-based Trico Homes is an excellent example of a business that has integrated a strong social purpose into its very core. Wayne Chiu and Trico Homes have redefined how they support community in a way that delivers value for the community and the business.

Shared Value: Business at it's Best!

This year’s Shared Value Leadership Summit theme was acceleration - from Shared Value theory to action. Companies around the world are intentionally designing business models and strategies around shared value that create both business and social value. As a practitioner and member of the affiliated professional network of the Shared Value Initiative, I am pleased to share my top take-aways from this year’s conference, with more to come in subsequent blogs!