Recently one of our advisory board members [Dan O’Grady] sent us a copy of Seven Principles of Breakthrough Nonprofit Branding by Jocelyne Daw and Carol Cone. Jocelyne began writing this book when she was VP of Marketing and Community Engagement at Imagine Canada (an organization Framework shared office space for over five years).
Breakthrough Nonprofit Branding - Two New Reviews
"Valuable, but not for obvious reasons” by Benjamin T. Mohler, “Giving Three” (5 out of 5 stars)If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read.
Bethany Walls review of Jocelyne Daw's speech in Calgary
Visit Bethany Walls’ blog – The Joy of Giving. Bethany attended the Cenovus launch of their new Community Investment strategy.
11 Breakthrough Nonprofits
The 11 NGOs are recognized leaders in their field, respected by their peers and experts, and celebrated through awards, extensive media coverage, and/or inclusion in leading indices. They have built and lived their brand in ways that have enabled long-term relationships with corporate, government, and media partners; secured passionate, ongoing commitments from people who have adopted the cause as their own and recruited others to join in; used their brand platform to generate revenue beyond philanthropic gifts; and achieved significant social impact that is constantly propelling their organizations forward.
Decade's No. #1 Goal: Build Your Brand Story
Great brands tell great stories. They have a clear sense of their true north. It shapes their beliefs and behaviours. Foremost, they know what they stand for. Then they use the art of storytelling to create a meaningful and relevant brand identity. Great brand stories grow with repetition and time. Why is this important? Stories help us understand.
Breakthrough Nonprofit Branding
What is a brand? A brand is a collection of perceptions about an organization, formed by every communication, action, and interaction. It is what people collectively say, feel, and think about your organization. In short, it’s your reputation, identity, and good will with stakeholders and in the community.
Cause Marketing for Nonprofits
Cause marketing is the new corporate-nonprofit engagement, a nonprofit mission-based fundraising and marketing tool, and a growing corporate marketing and social responsibility discipline. Today, almost $2 billion is spent on cause marketing in North American and it provides over $6 billion of marketing support for causes annually. And it’s growing – over 65% in the past three years!