For almost 60 years, Brookfield Residential has been crafting homes and communities for Albertans. Struggling to define a social purpose for their community investment program, Brookfield Residential engaged us to help them better define their role in the community, engage their key stakeholders and make a bigger overall impact.
MS Society & A&W Cause Marketing: Fostering Mutual Benefit & Impact
A&W and the MS Society of Canada’s “Cruisin’ to End MS” day is an extremely successful ongoing year partnership that has raised over $6.5 million for Multiple Sclerosis and increased awareness about this disease and its high incidence among Canadians.The initiative is driven by point of sale fundraising in each restaurant as well as a number of other creative, locally developed initiatives.
Math Minds Partners: Reviewing & Revising to Strengthen the Partnership’s Impact
Math Minds is an innovative form of collaboration, where alliances are forging unique outcomes, crossing boundaries, and building potential long-term solutions to improve numeracy in Canadian society. In 2012, Canadian Oil Sands initiated a bold partnership with leadership organizations representing education, public library and children-serving agency to collaborate on how to promote deep, meaningful and significant improvements in early mathematics learning.
Multiple Clients - Building Partnership Capacity
Volunteers Drive Breakthrough Nonprofits Brands
This June I was pleased to be the keynote speaker at Volunteer Calgary’s 2011 Annual General Meeting. Volunteer Calgary is one of North America’s outstanding volunteer centres with a history that dates back over 50 years. Volunteers are a central element in building a breakthrough nonprofit brand.“The Value of One … The Power of Many” is at the heart of Volunteer Calgary’s brand.
Canadian Oil Sands: Fostering Partnership for Early Math Literacy
Canadian Oil Sands (COS) engaged JS Daw & Associates in efforts to simplify, and deepen the value and impact from their community investment program. Rather than making many small donations to a number of non-profits, COS realized that by concentrating their community investment dollars around a single cause, they could have a much more substantial impact on the community.
How “Fruit & Fiber” Cereal Changed My Life: My Cause Marketing Story
Recently I was asked, what book changed my life? I’m a reader, and a large number of books have influenced my thinking. But a single book alone hasn’t changed my life. Instead, it was reading “Filthy Rich and Other Nonprofit Fantasies” and the resulting cause marketing experience that did. This is the story of that transformation and what I learned along the way.
Guest Post: Sharesies Embraces Breakthrough Nonprofit Branding Concepts
Recently one of our advisory board members [Dan O’Grady] sent us a copy of Seven Principles of Breakthrough Nonprofit Branding by Jocelyne Daw and Carol Cone. Jocelyne began writing this book when she was VP of Marketing and Community Engagement at Imagine Canada (an organization Framework shared office space for over five years).
Breakthrough Nonprofit Branding - Two New Reviews
"Valuable, but not for obvious reasons” by Benjamin T. Mohler, “Giving Three” (5 out of 5 stars)If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read.
Bethany Walls review of Jocelyne Daw's speech in Calgary
Visit Bethany Walls’ blog – The Joy of Giving. Bethany attended the Cenovus launch of their new Community Investment strategy.