The last few years have seen a huge increase in purposeful brands that not only look to improve their bottom line, but the community as well. Whether its in the form of a social enterprise, B-corp, or simply a company that has chosen to highlight their true purpose, this is a very exciting trend that will continue to change the way business operates in community.
I am pleased to share with you my recent speech from the Women’s Executive Network Leading Edge Corporate Social Responsibility. “These days brand is king. Companies want to improve their image as good corporate citizens in both the marketplace and in the community. For this to ring true they need to do a lot more than talk the talk.”Leading Edge Corporate Social Responsibility is the title of the session today. So what does this mean and how can you embrace the new thinking and practices to power increased results for your company and society.
Companies today have so much going on and it can be difficult for community investment programs to get the attention and engagement they deserve. It’s a common concern we hear from our clients, especially if a CI program is viewed as peripheral to the core business. I am a passionate advocate for the need for nonprofits to strategically build and manage their brands.