A good friend of ours, Phil Preston from The Collaborative Advantage recently published an excellent free e-book on the basics of shared value. It's great for a quick refresher on the concept or to share with people unfamiliar with shared value. Follow the link at the bottom of this page to head over to his website and download your free copy.Regardless of the type of organisation you work with, shared value can help you achieve your goals. In this e-book you’ll find out:
Purpose: Maximizing Millennial Engagement
Today there are more millennials in the workplace than another demographic group. This generation has grown up in a very different reality than those of the past and it is critical that businesses go beyond the usual approaches to engage them. How can they be engaged to maximize their potential?1. Purpose:Millennials, more so than any other generation rank having a sense of purpose in their workplace as important to them.
Innovation: The Power and Truth About Collaboration
This week we are pleased to have a guest blog from UK-based Julie Drybrough of fuchsiablue. She highlights the power of collaboration for outcomes bigger than any one organization could achieve on their own. Done well, it enables innovation, creates greater value and strengthens commitments from a broader range of people and organizations.
2017 Trend: Innovation & How Canada Put Donald Trump on Ice
Friday January 20th was the inauguration of Donald Trump as the 45th President of the United States. Many greet the ceremony with concern about what his leadership will bring over the next four years. But the comments Bill Gates made after his meeting with Trump in late 2016 provide a ray of hope. Gates stated, “President-elect Donald Trump has an opportunity to establish American leadership through innovation.”"A lot of his message”
2017 Trend: Shared Value Acceleration
Shared Value is defined as addressing social needs with a business model to achieve social and economic value. It was first identified as a business practice in 2011, after implementation at companies like Nestle, Unilever, GE and Discovery over the previous five + years. This year, Shared Value enters its second decade and will increasingly accelerate, as it becomes a competitive advantage for business.
Encouraging Pro-Social Behaviour in the Workplace
Pro-social behaviours are actions that directly or indirectly benefit a person or society. Many companies have started to encourage pro-social behaviours as part of their community and people engagement programs. This means enabling employees to donate through the workplace, incentivizing people to bike to work, compost in the office or organizing company wide volunteer days, companies are definitely seeing a return on this investment.
Emerging Ways of Giving
As we get ready to celebrate Philanthropy Day, it is interesting to reflect on how giving has changed in recent years. In the past, the vast majority of donations were religious in nature and now, this number is much lower. People today like to connect with the charities they donate to and know the impact they are making on their chosen cause.
Cause Marketing versus Sponsorship - What’s the difference?
At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?”
Principles, Not Playbooks Drive Partnerships
Multi-stakeholder partnerships are more and more seen as a key way to tackle the complicated and complex challenges we face as a society. I am a great champion of the power of partnership and believe that they can really make a significant difference. However, too many collaborations jump head first into the partnership without considering the complicated mechanics of 'how' to successfully partner.
Social Enterprise in Action! Deepwater Farms
Social entrepreneurs are change-drivers that creatively approach some of our most substantial social problems and look to leverage business solutions in solving them. Their social purpose allows them to change the world while their business focus allows for sustainability and flexibility. This past weekend Beakerhead held a Social Venture Pitch Contest, sponsored by Trico Charitable Foundation.