Partnerships at the Heart of the UN Sustainable Development Goals

Partnerships at the Heart of the UN Sustainable Development Goals

The 17th Sustainable Development Goal stands out as different from all the others. While the other goals focus on tangible improvements to quality of life around the world, the 17th is the means, the “how” to accomplish the other goals. By highlighting partnerships as the 17th Sustainable Development Goal, and the United Nations has made a call to action for multi-stakeholder collaboration.

Sustainable Development Goals: Why Should You Care?

The Sustainable Development Goals (SDGs) were developed through the United Nations in September of 2015 as a means to end poverty, protect the planet and ensure prosperity for all. Each goal has specific targets lined out with an ultimate goal of completion by 2030. A year has already passed and the goals are gaining momentum.

What is Shared Value & How Does it Help Me?

A good friend of ours, Phil Preston from The Collaborative Advantage recently published an excellent free e-book on the basics of shared value. It's great for a quick refresher on the concept or to share with people unfamiliar with shared value. Follow the link at the bottom of this page to head over to his website and download your free copy.Regardless of the type of organisation you work with, shared value can help you achieve your goals. In this e-book you’ll find out:

Purpose: Maximizing Millennial Engagement

Today there are more millennials in the workplace than another demographic group. This generation has grown up in a very different reality than those of the past and it is critical that businesses go beyond the usual approaches to engage them. How can they be engaged to maximize their potential?1. Purpose:Millennials, more so than any other generation rank having a sense of purpose in their workplace as important to them.

2017 Trend: Innovation & How Canada Put Donald Trump on Ice

Friday January 20th was the inauguration of Donald Trump as the 45th President of the United States. Many greet the ceremony with concern about what his leadership will bring over the next four years. But the comments Bill Gates made after his meeting with Trump in late 2016 provide a ray of hope. Gates stated, “President-elect Donald Trump has an opportunity to establish American leadership through innovation.”"A lot of his message

2017 Trend: Shared Value Acceleration

Shared Value is defined as addressing social needs with a business model to achieve social and economic value. It was first identified as a business practice in 2011, after implementation at companies like Nestle, Unilever, GE and Discovery over the previous five + years. This year, Shared Value enters its second decade and will increasingly accelerate, as it becomes a competitive advantage for business.

Encouraging Pro-Social Behaviour in the Workplace

Pro-social behaviours are actions that directly or indirectly benefit a person or society. Many companies have started to encourage pro-social behaviours as part of their community and people engagement programs. This means enabling employees to donate through the workplace, incentivizing people to bike to work, compost in the office or organizing company wide volunteer days, companies are definitely seeing a return on this investment.

Cause Marketing versus Sponsorship - What’s the difference?

At JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?”